Tea Time at the Craft Fair

This past weekend was the local High School Craft Fair.  I set up a table with some handmade cards, goodies, and gifts along with a small sample of all Stampin’ Up! has to offer.  I love having the opportunity to share all of the things I love about Stampin’ Up! with other people.

One of my favorite little treats from the day were these adorable Friendship Teas.  I made tea packet holders from card stock, added Tea for Two designer series paper, tied with a ribbon and a cute friendship tea poem.  I used Tazo Mint and Tazo Passion tea (they are my favorite). I stamped the Tea Party stamp in Pool Party ink and then colored the tea cup with Wisteria Wonder, Calypso Coral and Pear Pizzaz.  I added a small strip of Scalloped Dotted Border inside to fancy them up.

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Don’t you just love the mustache basket that they are stored in?1897786_10100188767984559_1539365396_n

 

Here’s a close up of the packets.

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Finally, one of my newest goals for Stamp Events is to display some items from the catalog and ways to use them.  I thought it was also important to have a cohesive feel to the display.  Here are some elements I considered:

Color:  To achieve this I chose colors to use- black, gold, white and teal.  I stuck exclusively with these colors for the table cloths, display holders, buckets, trays, etc. It helps pull all of the elements together.

Project Board: I also wanted to display some of the awesome projects you can make at Stamp Club, workshops, stamp parties, and as a demonstrator.  I think the Stamp Club board did a great job of displaying card samples.

Vignette:  Arranging the items in mini groupings sets the mood, pulls together items, and polishes the display.  It brings in a WOW factor.  Here I used the white shelf to house cards and prop up the Burlap and Blooms Wreath. It adds height, showcases cards and is used as a prop for the wreath.

Make & Take:  What’s the best way to excite people about stamping? Let them make a card! I set up a simple make and take card that was stamped, colored with markers and topped off with washi tape. Once you’ve stamped, you’ll never want to stop.

I hope to post more pictures as the week goes on. In the meantime, Happy Crafting.

Craft Fair Friday, Part 9: Flower Bookmarks

Craft Fair Friday, Part 9!

Flower Bookmark Tutorial

For today’s craft show & vendor fair tutorial, we will be making Stampin’ Up! Flower Bookmarks.

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Supplies:

  • Designer Series Paper
  • 3/8″ In Color Ribbon
  • Primrose Petals Stamp Pad
  • Blossom Punch
  • 1″ circle Punch
  • Stampin’ Sponge
  • Brights or Subtles Buttons
  • Stampin’ Dimensionals
  • Hot glue Gun

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Directions:

1. Punch out 3 blossom punches of DSP. Punch out 3- 1″ circle punches of DSP or coordinating card stock. Sponge the edges of the blossom punches with Primrose Petals ink.

TIP: Sponging will add dimension to the flowers.

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2.  Add a Dimensional to the back of the first flower. Make sure it is centered well.  Peel off the paper backing.

This will be the front of the finished flower.  You will be working from the front towards the back as you add layers (the last layer you add will be the bottom flower of the finished bookmark).

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3.  Add a 1″ circle to the Flower and add another dimensional to the 1″ circle back.

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4. Add another Flower to the Dimensional.  You will want to offset the flower petals so they fill in the open spaces.  Add a dimensional on the back of the flower, again making sure that all dimensionals are centered. IMG_1344

5.  Again, add a 1″ circle punch to the flower and add another dimensional.

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6.  Add your final flower.  Add a dot of hot glue to the back of this flower (which will be the back of the bookmark although it was the last flower added).

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7.  Add your ribbon to the hot glue.

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8.  Add another drop of hot glue and add a 1″ circle to cover the back.

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[Finished back of flower bookmark]

9.  Flip over the flower bookmark to add a button. Add a drop of hot glue to the front of the flowers and adhere a button in the center.

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Finished!

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Aren’t they great!  I love these flower bookmarks.  They make a great gift for the person who has everything. And nothing beats a handmade gift.  Enjoy making your flower bookmarks.

Lastly, if you missed the previous Craft Fair Friday posts, you can see them here:

Craft Fair Friday, Part 8: Color Your Own Bookmark

Craft Fair Friday, Part 7: Set Up & Display

Craft Fair Friday, Part 6: Pebble Magnet Tutorial

Craft Fair Friday, Part 5: Fancy Flower Journals Tutorial

Craft Fair Friday, Part 4: Post-it Note Frame Holders Tutorial

Craft Fair Friday, Part 3: 3×3 Card Boxes

Craft Show Display Pictures

Craft Fair Friday, Part 2: Tiny Tags Tutorial

Craft Fair Friday, Part 1: Hand Sanitizer Purse Tutorial

Craft Fair Friday, Part 8

It’s FRIDAY, Craft Fair Friday.  PART 8!  Wow, we have learned a lot so far.

Today’s craft show talk includes My Digital Studio, which can now be purchased for only $19.95. It’s a GREAT value and here is the perfect way to make your money back on it.  According to the MDS printing policy, you can sell 150 prints without sending them to the professional print service. That means you can print 150 items at home and sell them.  You can print unlimited for personal use. But, you won’t be disappointed by the professional print service!

These Color Your Own Bookmarks were a hit.  I had a ton of buyers and they were fairly simple to make.

You will need:

  • My Digital Studio
  • C is for Coloring Digital Download
  • On the Go Designer Serier Paper- Digital
  • Whisper White Card Stock

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Here is the template I used.

I added the DSP background, added a Whisper White rectangle punch, added the outline Coloring stamp of my choice and voila. So easy.  You print them out, cut them into four (you can fit four on a page), and put them in clear plastic sleeves.

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Here is another. Well, 28 more of them. I chose different background papers and changed out the Coloring Stamp and printed them up.  Cut them to fit the 2 1/2 x 7 inch bookmark sleeves.  They turned out great and sold really well. $1 is a fair price.  It accounts for the time spent using My Digital Studio, cutting the paper to size and centering the images, and the cost of the bookmark sleeve.  I ordered the sleeves online at a bags unlimited store.

Happy Crafting.

2018 Craft Fair Tips & Tricks

2018 Craft Fair Tips and Tricks from StampinFool.com

CRAFT FAIR TIPS AND TRICKS

It’s Craft Fair Friday, my favorite day of the week where I discuss tips to improve your craft fair experience. I have a great list of craft fair tips and tricks to up your game at your next event!

For today’s post, I am concentrating on things to help you set up your display as well as things that you will need to pack. {You can also see my Top 10 Staging Tips here.} Having a good looking, well kept, not overcrowded, appealing display determines whether or not soon to be customers will stop by or keep on walkin’. I will start by listing some important elements that you need and then I’ll discuss them in detail and tell you why they are important.

Supplies

  • Tables
  • Tablecloth or sheet/neutral tablecloth
  • Sign with your Crafting Business Name
  • Catalogs & Monthly Specials, if applicable
  • Product samples labeled with your info
  • Display for Merchandise
  • **A Note on TABLE DISPLAY**
  • Door prize forms on a clipboard, Door Prize box or bowl
  • Price Tags
  • Petty cash * Calculator
  • Safety pins
  • Sharpie Marker
  • Double Sided Tape
  • Inventory Checklist
  • Easy to assemble tent, hand truck, bungie cord & totes for inventory

This list is the bare minimum.  It doesn’t include everything you should pack (spare notebook, glue, thread- you know, an emergency kit to handle any crafting emergency), but it is a very solid basic list. I’ve set up many vendor displays, interviewed other vendors, scoured craft fairs and really taken into account what works when setting up. However, your business may have specific needs (i.e. products that can’t get warm/sun, electricity, can’t get rained on) so please feel free to tailor your display to your product needs.

Alright let’s talk about the List.

TABLES

For a 10′ x 10′ booth, I suggest using an 8 foot table and two smaller 6 foot tables. Tables of this size can be configured a few different ways to lay out inventory: a U shape, T shape, or an L.

** Tip from the Top: Make sure you verify the size booth you are allotted (bring a measuring tape).  I have vended fairs before and when I get there, I am squeezed into an 8×8 space when I registered for 10×10- don’t be afraid to let the organizer know & work out the details- you pay good money for your spot and nothing is worse than having a set up plan and the tables not fitting.

** Trial Run: Set up in your garage/home to see how you want things laid out. I highly recommend measuring out your space and setting up a mock area with the table orientation, how you want items laid out and such. Take photos so you don’t forget how you want it to look. This will save you a TON of set up time.

TABLECLOTH

Use a queen size black or neutral sheet because it covers the table better than a tablecloth and is cost effective (hello, Walmart). Use safety pins to tack a fabric or printed “Your Business Name” sign to the front of your display.

What color table cloth should I use? BLACK or WHITE. In the hundreds of displays I have set up or consulted, using a solid color that is neutral is the best way to go. It makes the colors of your products pop. Don’t believe me? Search Pinterest for craft fair displays. Which displays do you like?  The ones where there is a color theme throughout. You can see the color of the products when the tablecloth doesn’t detract from it.

**Exception:  Natural Burlap or Tan are neutral and don’t detract from the items. This is the only exception. Burlap is trending. It won’t take away from the items you are selling.

But I love PINK, you say. DON’T DO IT. It looks tacky. Maybe your friends won’t tell you, maybe someone complimented you.They lied. Don’t do it. Stick to neutral and let your crafts do the talking. Go to Bed Bath & Beyond and buy the $12 black tablecloth or Walmart sheet. You won’t regret it.

** How to incorporate COLOR: Use products, not the tablecloth.  Organize your products by color. Examples: arrange soap handmade by color, group quilts by pastels, brights, neutrals, paper crafts can be sorted by type and each type organized by like colors.

SIGN

A SIGN IS A MUST. You should have a sign that is large enough to see/read from a distance and matches your brand. Example: You sell paper crafts- don’t use a sign that has dinosaurs on it; if you plan children’s birthday parties- you can use a dinosaur or tea party themed sign to convey what you do. Make wedding/bride items? Don’t use a sign with cute puppy dogs, it doesn’t translate to what you are selling. You get the point.

Make sure the color, font, and name brand are all consistent with your products.

CATALOGS

If you sell from a direct sales company, have catalogs. Chances are, if people like what you are making or selling, they will like other products in the catalog as well.

Make sure your contact info is on them- name, phone, email, WEBSITE.

CATALOG DISPLAY

I found this magazine basket at Pier 1 Imports and it fit my needs perfectly. I put large catalogs in the back, free samples in the small front pockets. Business cards are easily accessible for other vendors who want to network and place special orders. I have a ton of pens to fill out door prize forms and jot down party booking dates on the party postcards I use.

Pier1 Basket for holding Catalogs

SAMPLES

If you have a handmade product for which samples can be made, this is a HUGE winner. Examples: mini cold process soap, note card/paper craft, paint your own mini canvas, jewelry charm, mini candle. A takeaway will can lead to a future sale, a product referral to a friend, a good review, a purchase the second day of the event after thinking about how much they love it.

If you keep the price down and make them in bulk, it is worth the cost. *The only note on this is to know your market. Make sure that the customer base/location you are having the event is one that is known for selling a lot of inventory and having traffic. If the event is full of non buying shoppers, it can be a money pit. If you find this is the case, pull the samples or be selective- keep them under the table and offer them individually if you think it will seal the sale.

TABLE DISPLAY

Now, let’s talk about table display. This is the tough part. I don’t want you to fail, so pay attention.  You may get the colors, signs, pricing right, but not the table layout.

**TIP FROM THE TOP**  Do a trial run. Set up the table positions and inventory in your garage/living room. Pare down selected products that you think will sell best for that event as well as look ascetically pleasing. Don’t overcrowd. Stick to a selection of products and colors, but leave room on the table.

You don’t want customers will be scared to touch and look at anything because they might bump other products or knock something over. Spread stuff out and put things away until you have room for them. Keep extras organized under the table, easily accessible but not within sight, preferably in tubs.  If you keep inventory in tubs, it is easy to transport, store under your tables and bring out more as needed to keep stocked up.

DOOR PRIZE

Do you need a door prize? YES. Yes, you need a door prize. It is a great way to get customer CONTACT INFO. Make sure to include their name, email address, phone number with an “okay to text” box or an email sign up checkbox.

Offer a free gift or coupon code for signing up for your newsletter.

Grab a pretty bucket or bowl- I use a pitcher (like the one below) that customers can fill out the form and drop it into the bowl.

WHAT YOU NEED: Door prize forms (make a Word document with 4 to a page), bucket of pens, bowl/pitcher to collect them in, mini clipboards to use for filling out form & CHOCOLATE to attract your customers. Use chocolate to lure them over to the door prize form!

WHAT TO DO: Take notes on them. After Suzie Shopper walks off and she raved about that handmade wreath in your shop, discretely pull her door prize form out and jot down a note about her- the word “wreath”, “call for wreath making party”, wants more as gifts, “newsletter” – something to remember her by or that was significant for you to follow up with. You can also pull out the form and jot down her name and your notes in a notebook.

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PRICE TAGS

This is debatable. I have heard vendors say you should keep it discrete and I have heard some say make it big. I highly suggest having pricing easily readable.

What I do know is that a customer is more likely to walk away than ask the price of an item. To avoid losing a potential sale, have pricing either on the product, or on the bin/basket is the best choice.

Pricing boards are another option, but can be confusing to try and guess what the product is called to find the price, especially if it is handmade goods. I do not recommend this.

PETTY CASH

This one is easy.  Have a bag of petty cash in $1, $5, $10, $20.  Overestimate- have $100-300 for a small event (high school fair, local community center) and a larger wad for a multi day event with 200+ vendors (concert, outdoor event regionally known, state fair).

SAFETY PINS

  • Safety pins
  • Sharpie Marker
  • Double Sided Tape
  • Inventory Checklist

This photo shows the main sale table and the side table with Stampin’ information.  Also, my vendor sign is BIG and easy to spot so EVERYONE knows what I am selling.  Also, note that I am standing.  It’s important to stand up and take genuine interest in your shoppers.  Nothing looks worse than a seller hidden behind the table, seated, reading a book, not paying attention to the lovely people taking time to shop at the event.  They will be scared to talk to you for fear of disturbing you from what you are doing. Don’t let it happen- be alert, friendly, and stand up to greet them. You can have a seat when there are no shoppers around.

So here is a recap and a few other tips and tricks:

  • Use a sheet, it’s bigger.
  • Don’t overcrowd; you don’t have to put out everything!
  • Have a door prize drawing and free samples.
  • Invest in a catalog/info display piece.
  • Have business cards available.
  • Stand up! Nothing looks worse than an uninterested seller.
  • Talk to patrons, offer to help them find what they are looking for.
  • Ask them if they would be interested in ordering a custom order for an upcoming Holiday!
  • HAVE FUN!

Hopefully this post has been helpful in your craft fair preparation, or in upping your game for the next event. Attending events is a great way to make friends, network with other vendors, and find new customers.

If you have any questions or need staging help, feel free to leave a comment below or shoot me an email. I offer free consulting services and advice on staging your event and troubleshooting. I appreciate you dropping by StampinFoo.com!

Lastly, if you missed the previous Craft Fair Friday posts, you can see them here:

Glass Pebble Magnet Tutorial

Top Ten Staging Tips

CRAFT FAIR FRIDAY: Decorated Pen Tutorial

Craft Fair Friday: Post-it Note Frame Holders Tutorial

You may also like the series on Back to School Gifts!

Back to School Crafts DAY 1: Chalkboard Card

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DAY 10:  Water Bottle Tag

Water Bottle Tag | Stampin Fool

DAY 3: Post It Holder

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