59 ITEMS TO PACK FOR A CRAFT FAIR + 11 CRAFT FAIR TIPS AND TRICKS + BRANDING
Are you in need of craft fair tips? You’ve come to the right place. It’s Craft Fair Friday, my favorite day of the week to discuss tips to improve your craft fair vendor experience. Below is a great list of 59 things to pack for your next craft or vender fair event.
For today’s post, I am concentrating on things to help you set up your display as well as things that you will need to pack. (You can read my Top 10 Staging Tips here). Having a good looking, well kept, appealing display determines whether or not soon to be customers will stop by or keep on walkin’.
First, I will give you the packing list of all packing lists. It will include your staples like table and tablescloths, get into snacks and suncreen, and include items as a repair kit or for fixing issues. You won’t be disappointed.
Then, I’ll give you 11 tips to help your display have adequate business tools to have a successful craft fair and the ability to follow up with customers. Without further ado.
ULTIMATE PACKING LIST
First, before we get into the setup and layout of your craft fair tent/lot, I want to give you a packing list to get you started. This isn’t wholly inclusive, but it is pretty close. You can download a checklist at the bottom of the list. Here it is:
- Tablecloth or sheet/neutral tablecloth
- Risers for table legs
- Sign with your Business Name
- Catalogs & Monthly Specials, if applicable
- Product samples labeled with your info
- Displays for Merchandise
- decorative boxes
- furniture- dresser, secretary, desk, apothecary cabinet
- Bug spray
- Water bottle
- Lots of snacks
- Wet wipes/Sanitizer
- Trash bags
- Power Strip
- Phone Charger
- Door Prize or Email SignUp List
- Price Tags
- Petty cash *
- Cash box or apron
- Card reader + PayPal account
- Safety pins
- Binder Clips
- Pen & Sharpie Marker
- Extra pens
- Double Sided Tape
- Zip ties
- Clothes pins
- Inventory Checklist
- Tent with side panels – easy to assemble
- Tent weights
- Hand truck
- Bungie cord
- Totes for inventory
- Business card holder/display
- Business cards
- Bags for purchases
- Tall folding chair(s) (IKEA has a great one)
- Comfortable shoes + layers + jacket
- Extra price tags/price lists
- An activity for slow times:
- paper craft
- Receipt book
- Hard candies/chocolates for customers
- Dog treats
- Painters tape
- Screwdriver & hammer, meausring tape
- Custom order form
59 Items – Craft Fair Packing List Download it Here: CRAFT FAIR PACKING LIST
Insomuch, this list is the minimum maximum. What? It doesn’t include everything you should pack, but it is a very solid basic list. There will be things specific to your trade that you need to bring.
However, I’ve set up many vendor displays, interviewed other vendors, scoured craft fairs and really taken into account what works when setting up. Feel free to tailor your display to your product needs.
11 CRAFT FAIR TIPS FOR THE PERFECT DISPLAY
Alright let’s talk about some of the items on the List and how they relate to your Craft and Vendor Fair setup. By making sure these 11 things are in order, you are setting yourself up to produce a good customer experience and make the sale.
1. BRING TABLES
For a 10′ x 10′ booth, I suggest using an 8 foot table and two smaller 6 foot tables. Tables of this size can be configured a few different ways to lay out inventory: a U shape, T shape, or an L. (I have 6 example booth layouts under #6).
TIP: Make sure you verify the size booth you are allotted (bring a measuring tape). I have vended fairs before and when I get there I am squeezed into an 8×8 space when I registered for 10×10. Don’t be afraid to let the organizer know & work out the details- you pay for your spot and that is what you should get. You will be armed with a setup plan specific to that square footage and you can’t risk your tables not fitting because the organizer did not correctly figure the space.
First, set up in your garage/home to see how you want things laid out. I highly recommend measuring out your space and setting up a mock area with the table orientation, how you want items laid out and such. Take photos so you don’t forget how you want it to look. This will save you a TON of set up time.
2. USE PLAIN TABLECLOTHS
Use a queen size black or neutral sheet because it covers the table better than a tablecloth and is cost effective (hello, Walmart). Use safety pins to tack a fabric or printed “Your Business Name” sign to the front of your display.
What color table cloth should I use?
BLACK, WHITE or LINEN. In the hundreds of displays I have set up, consulted and observed, using a solid color that is neutral is the best way to go. It makes the colors of your products pop. Don’t believe me? Search Pinterest for craft fair displays. Which displays do you like? The ones where there is a color theme throughout. You can see the color of the products when the tablecloth doesn’t detract from it.
Linen is neutral and doesn’t detract from the items. This is the only exception. Burlap and linen are trending so this would fall into the neutral color category. Your items can still be the shows toping highlights of your booth and won’t get lost in the light color of your linen backdrop.
But I love PINK, you say. DON’T DO IT. It looks tacky. Maybe your friends won’t tell you, maybe someone complimented you. They lied. Don’t do it. Stick to neutral and let your crafts do the talking. Go to Bed Bath & Beyond and buy the $12 black tablecloth or Walmart twin sheet. You won’t regret it.
Use products to incorporate color, not the tablecloth. Organize your products by color. Examples: arrange soap handmade by color, group quilts by pastels, brights, neutrals, paper crafts can be sorted by type and each type organized by like colors.
3. HAVE A SIGN + BRANDING
Having a SIGN IS A MUST. You should have a sign that is large enough to see/read from a distance and matches your branding.
Example: You sell paper crafts- don’t use a sign that has dinosaurs on it; if you plan children’s birthday parties- you can use a dinosaur or tea party themed sign to convey what you do.
Make wedding/bride items? Don’t use a sign with cute puppy dogs, it doesn’t translate to what you are selling. You get the point.
Make sure the color, font, and name brand are all consistent with your products.
Next, let’s take a minute to talk about what branding is and how to achieve it. Branding is by definition the name, symbol, and design that represent your company. It relates to so much more than just the design aspect of your business. Branding sets the tone for the type of business- casual, formal, professional, fun, technologically savvy, etc. It tells the customer about you and your business. If don’t correctly, it leaves subtle hints letting to help them determine whether they like you and want to work with you or buy your product.
Let me give you two examples.
Example 1: A company has a website with a bright colorful logo with a scrolly font. It has an illustration a ball of yarn. What do you expect to see? A cheerful person selling brightly colored scarves and hats. You get to the shop and it’s a colorful booth full of hand knitted items and the owner quickly introduces herself and asks how you day is and offers you a coffee while you shop.
In example 2: This vendor booth has a sign with with small font that you can’t read from a distance. You get up close and it is a printed banner sign in plain text with a “Jane’s Handmade Clothing & Accessories”. Then when you look at the items they all appear to be flea market finds- lamps, a few candles, some holiday decorative items and a few knit scarves.
Was the second stall what you were expecting? Probably not, you would expect a whole lot of handmade scarves, hats, sweaters and the like. This is an example of inconsistent branding or connecting your brand with the wrong items.
WRAPPING UP BRANDING
I brought up branding with regard to your sign and how what the sign looks like should reflect your overall image- what you sell, how you sell it, and how it looks. Take some time to really think about what and where you want to be and tailor your message to that and apply it to your logo, signs, business cards, website, flyers, and anything that has your business name attached to it.
For a more in depth look, read this article: What is Branding?
And you can download this Awesome Brand Workbook from PWC.
4. BRING CATALOGS
If you sell from a direct sales company, have catalogs. Chances are, if people like what you are making or selling, they will like other products in the catalog as well.
Make sure your contact info is on them- name, phone, email, WEBSITE.
If you aren’t in direct sales, but have handmade items, having a custom order binder would be an asset. Use photos of past work, other custom orders, colors and themes for which you can customize to and place them in clear plastic sheet protectors in a binder as your portfolio. Don’t forget the custom order forms as well.
This magazine basket at Pier 1 Imports is great for holding a few catalogs upright and business cards in the front.
Business cards are easily accessible for other vendors who want to network and place special orders. Fill the other sections with spare pens and door prize forms or contact cards. Place it by your checkout station.
If you have a handmade product for which samples can be made, this is a HUGE winner. Examples: mini cold process soap, note card/paper craft, paint your own mini canvas, jewelry charm, mini candle. A takeaway will can lead to a future sale, a product referral to a friend, a good review, a purchase the second day of the event after thinking about how much they love it.
Before you dive in, know your market. Make sure that the customer base/location you are having the event is one that is known for selling a lot of inventory and having traffic. If the event is full of non buying shoppers, it can be a money pit. If you find this is the case, pull the samples or be selective- keep them under the table and offer them individually if you think it will seal the sale.
6. TIPS FOR TABLE DISPLAY
It’s time to talk about your table display for craft fairs. You’ve brought your inventory and supplies and your emergency items for any potential disaster, so let’s get to setting up.
Do a trial run
Use painters tape to tape off the vendor space, typically 8’x8′ or 10’x10′. Set up the table positions and inventory in your garage/living room. Typical table sizes are 6 foot and 8 foot long. There are a few common layouts- L, U and T.
Here are those common layouts visually.
Once the tables are arranged, you can start to place product. Pare down selected products that you think will sell best for that event as well as look ascetically pleasing. Don’t overcrowd the table tops. Stick to a selection of products and colors, but leave room on the table.
You don’t want customers will be scared to touch and look at anything because they might bump other products or knock something over.
Keep extras organized under the table, easily accessible but not within sight, preferably in tubs. If you keep inventory in tubs, it is easy to transport, store under your tables and bring out more as needed to keep the tables properly stocked.
Keep in mind your movement patterns and checkout station when choosing inventory placement. You’ll need space to take payments (by card or money box), wrap and bag items, and mark your inventory list as sold. You also want customers to easily navigate through your booth, so be mindful of the table layout and how they will love through the space.
7. GIVE A DOOR PRIZE
Do you need a door prize? YES. Yes, you need a door prize. It is a great way to get customer contact information. Make sure to include their name, email address, phone number with an “okay to text” box or an email sign up checkbox.
Offer a free gift or coupon code for signing up for your newsletter. Grab a pretty bucket or bowl- I use a pitcher (like the one below) that customers can fill out the form and drop it into the bowl.
WHAT YOU NEED: Door prize forms (make a Word document with 4 to a page), bucket of pens, bowl/pitcher to collect them in, mini clipboards to use for filling out form & CHOCOLATE to attract your customers. Use chocolate to lure them over to the door prize form!
WHAT TO DO: Take notes on them. After Suzie Shopper walks off and she raved about that handmade wreath in your shop, discretely pull her door prize form out and jot down a note about her- the word “wreath”, “call for wreath making party”, wants more as gifts, “newsletter” – something to remember her by or that was significant for you to follow up with. You can also pull out the form and jot down her name in a notebook.
8. USE PRICE TAGS/SIGNS
This is debatable. I have heard vendors say you should keep it discrete and I have heard some say make it big. Whichever way you choose, I suggest having pricing easily readable. Tags can be placed under the item so it is discreet or on a handmade tag attached to the items.
We know a customer is more likely to walk away than ask the price of an item. To avoid losing a potential sale, having the price on the product or on the bin is the best choice.
Pricing boards are another option, but can be confusing to the customer who has to guess what the product is called to find the price, especially if it is handmade goods. I do not recommend this.
9. HAVE ENOUGH PETTY CASH
This one is easy. Have a bag of petty cash in $1, $5, $10, $20. Overestimate- have $100-300 for a small event (high school fair, local community center) and a larger wad for a multi day event with 200+ vendors (concert, outdoor event regionally known, state fair).
10. MAKE A REPAIR KIT
- Safety pins
- Sharpie Marker
- Double Sided Tape
- Inventory Checklist
- glue, stapler, calculator, twine, scissors
Have an emergency repair kit put together. On the list of 59 Items to pack, there are a number or “fix it” items. You should group those together and put them in a large ziplock bag or 31 Tote (shoutout to 31 for handling all of my bag needs). When you group them together, if something goes awry, you’ll know where you put the supplies to repair or fix the issue. You won’t have to hunt through the 45 plastic bins full of inventory to find the fix it kit.
11. SUPERIOR CUSTOMER SERVICE
While it’s not something you can pack, knowing customer service and sales skills are important. Stand up and take genuine interest in your shoppers. Nothing looks worse than a seller hidden behind the table, seated, reading a book, not paying attention to the lovely people taking time to shop at their booth.
Be alert, friendly, and stand up to greet them. You can have a seat when there are no shoppers around. Opt for a high stool for times when it is busy and your feet need a break, but you want to maintain a presence.
Offer suggestions or products. Offer samples freely. Ask your customers if there were any interesting booths and what great products they found throughout the fair. Overall, be genuine. Have a cheerful attitude and enjoy their company.
In conclusion, there are 11 major takeaways in addition to the packing list preparation. Use these summarized tips to have the best craft fair selling experience.
- Use a sheet, it’s bigger than a tablecloth. Keep it black, white or linen.
- Use color wisely.
- Have a sign and consistent branding.
- Don’t overcrowd; you don’t have to put out everything!
- Have a door prize drawing and free samples. Lure them with candies.
- Invest in a catalog/info display piece.
- Have business cards available for the taking.
- Make a custom order portfolio and forms.
- Have a checkout station.
- Stand up! Nothing looks worse than an uninterested seller.
- Interact. Talk to patrons, smile often, and offer to help.
- HAVE FUN!
I hope this post has been helpful in your craft fair endeavors or in upping your game for the next event. Attending events is a great way to make income, network with other vendors, and find new customers.
If you have any questions or need staging help, feel free to leave a comment below or shoot me an email. I offer consulting services and advice on staging your event as well as troubleshooting for specific problems. I appreciate you dropping by StampinFool.com!
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